I’m not going to kick and scream if a client is in love with Word. Or Publisher. Especially if that’s all they want access to their final designs at all times. I recently had a consult client that was very much in love with Publisher for their in-house Desktop Publishing. They had been using it for years, and even had the latest update. They asked if they should really spend all the money and shift over to Adobe products. After reviewing most of the work they regularly, why ruin a good thing? I didn’t advise them to spend all the money to convert. It made no sense as long as Publisher continues to give updates. After all, they wanted me to consult on how better to do their own designs, not for me to do the work for them. I am perfectly happy with that. So, apparently were they because they called me a few months later when wanting to hire me to do design a banner which is not something in their wheelhouse.
This flyer here was something a client (my sister, in this case) had fallen in love with a Word template, and just didn’t know what to do with it. I’ve had client’s insist on an entire Booklet be designed in Word, so I’ve actually become a Master at manipulating Word. This little tear off had the basics, but I knew I could do so much more with it to buff it, polish it, and give it some kick – Dare To Be Noticed! She is stoked with it, I had a few moments of fun playing with it, and voila! I will survive that I didn’t get my mitts on this with InDesign, Photoshop, or even Illustrator.