So, I just finished working on a branding for a client who is someone I’ve actually known for a long time, and who is getting a great side business up and running…Custom retro bike designs. Cool!
My mind has a tendency to want to run with procedure, process, and continuity even in my creative zone. This is really a silly attitude to assume since I think my most creative moments have “happened” during chaotic, last minute throw-it-at-the-wall-and-see-what-shows-up kind of moments. Most projects I’ve worked on go this way: information gather-plan-layout-brainstorm-play-finalize (I think but actually botch)-change-start over-go a different direction-finalize this concept for sure-then realize I really liked the 1st concept also, so bring it back and make it BETTER-and now have options. Hah! Tell me THAT’S not procedure and process!
Reflecting back over my time spent designing this last brand I know the end result is really all about the client and not ME. Somehow though, I find that where I begin, what I produce, and where I end up I am forever changed both creatively and mentally. I would never be able to duplicate that exact process exactly the same way again for so many reasons, and now feel almost creatively “expunged,” or even “purified” in some way. Not to mention progressive!